Or Post Pre-Ideation, if you want to get technical, is where the fun starts. The decision has been made to take authorship of the future—to Bootstrap a venture, a company, a life. Now what?

Weeeeeell.... You know I've kinda always wanted to....

The possibilities are exhilarating and limitless. After all, once you've decided to decide, how do you choose?

"Reserved for the Perfect Bumper Sticker" asks that very question: What *is* the perfect bumper sticker, anyway? I like the idea of people seeing it in the real world and ideating their own answers at the traffic light.

Somewhat appropriately, this sticker is also the only one in the Bootstrap series to incorporate a photorealistic background—in this case, an image of parchment. My Roland Digital Piezo inkjet printer can produce amazing photo images at 1400 dpi with a three-year outdoor lifespan. It really is a super cool machine. The only trouble is, when your chosen medium is bumper stickers, most of the time bold, solid colors and simple text are the most effective tools.

In other words, what works in Ideation doesn't always make sense in the real world. (Next)